Context
This flyer was created for BntCook, the house of pastels, launched by a
friend’s cousin.
Goal: : to highlight its Malian culinary know-how
with a visual identity that reflects
its origins.
On Sunday, Septembre 27, the flyer was dispatched, with the objective being
to grab
attention swiftly, featuring a design that was clear, inviting, and instantly recognizable,
with the intent to promote easy order placement upon initial glance.
Art direction
The visual was made with warm colors and patterns inspired by Africa and Mali, to anchor the
brand from its roots while remaining elegant and modern. The palette evokes the warmth and
generosity of homemade cooking.
The logo organizes the design, whereas the open layout makes the menu, pricing, and
pertinent details (pickup, delivery, WhatsApp ordering) easy to read at a single glance. The
whole aims at a balance between cultural authenticity and commercial efficiency.
Results
The flyer was a success as soon as it was distributed on Sunday, September 27, 2026:
On Snapchat (my friend’s account):
The other results from the other social networks are not available, as orders had to be
stopped due to the influx.